Rijk zwaan is a family-owned company that is a leader among breeders around the world. The head office of a large enterprise is located in the Dutch city of De Lier, but there are branches and divisions of the seed growing company Rijk zwaan in different countries. Many plant growers are familiar with the products of this company: both professionals who own farms and amateur gardeners. And practice shows that from Rijk Zwaan material it is possible to grow a rich harvest that exceeds all expectations in volume.
How the company developed
The first office of Rijk Zwaan opened in 1924 in Rotterdam, and since then it has maintained the quality of its own brand products at a high level.
In Russia there is also a division of the Dutch holding - Rijk Zwaan Rus LLC, which has existed for more than two decades. Initially, it was about ZAO Belmiro, which was co-owned by Rijk Zwaan and the Belaya Dacha agricultural firm. But in 2005, Rijk Zwaan Russia LLC was registered as a legal entity.
Today, this subsidiary division is called “Rijk Zwaan Rus”, which successfully conducts breeding and educational work, organizes mass thematic events - agricultural exhibitions, seminars, holidays.
Company specialists confirm that annual sales of seed material are increasing, and numerous victories in competitive events indicate the high effectiveness of its activities.
Innovative varieties and breeding achievements
The company’s agronomists are professionally engaged in selective breeding of their own varieties, paying attention to the following aspects:
- high yield of seeds of new varieties and hybrids;
- development of resistance to diseases and dangerous garden pests;
- versatility - the seeds of the Rijk Zwaan company are able to develop both in greenhouse conditions and in open ground and fields.
The peculiarity of the seed material is that it is produced without the use of genetic modification methods. As for control, it is handled by the Dutch seed inspection Naktuinbouw.
Packing is another important stage of production, which takes place under strict control:
- seeds do not undergo chemical treatment before packaging;
- packaging is carried out in the Netherlands;
- The company’s specialists approach their work very carefully and responsibly; they give a 100% guarantee that each package of Rijk Zwaan seeds contains material of the variety or hybrid indicated on it.
The company's products are certified, have all the necessary documentation and meet the requirements of Russian and European standards, including GOST 32592-2013, established for seed material.
Seeds "Rijk Zwaan" for Russian conditions
The company continues to expand its range of crops, including those adapted for Russian markets and various climatic areas of our country. The company's breeders offer new high-quality varieties of vegetables and hybrid varieties.
Products undergo several stages of testing, and those most suitable for Russian conditions are selected. They are mandatory recorded in the State Register of Selection Achievements approved for use on the territory of the Russian Federation.
As starting crops, agronomists selected several that had the highest yields and were resistant to diseases and pests. Russian farmers are familiar with the following varieties:
- Radish Rondell.
- Beet Zeppo F1 (hybrid crop).
- Cucumber gherkin Kibriya F1 (hybrid culture).
- Carrot Montana.
- Finely tuberous cucumbers gherkins Trilogy F1 (hybrid culture).
Company goals
The activities of the Rijk Zwaan agricultural holding pursue several fundamental goals:
- selective breeding of seed material that allows you to obtain healthy and attractive vegetables;
- ensuring the increasing demand for food products associated with an increase in population;
- studying the market situation, consumer demands and fashion trends, allowing breeders to determine the right direction for development.
Rijk Zwaan products meet the needs of modern society and change with it, improve and improve. The company follows fashion trends aimed at improving the quality of life of people; today it is fashionable to be cheerful, healthy and positive - and without fresh, healthy vegetables in the diet, this is impossible to achieve.
